Tesla asks for MSN Cars help

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September 05

Tesla asks for MSN Cars help

Richard Aucock writes:

Where do you want revolutionary electric car maker Tesla’s London dealer to be? That’s the question posed by the company’s Marketing Manager, Aaron Platshon – who is open to all suggestions.

“We need a London showroom, as it’s one of the world’s major markets,” Platshon told us. It’s a first-step for the brand, which will be launching here in May 2009; just as important as outlets in Hamburg or the Cote d’Azur, says Platshon.

But where? That’s what’s keeping Tesla’s man awake, particularly as the brand wants to own all its dealers outright, rather than franchise them. “We’re not about to go on a real-estate binge, but it needs to be well-placed for the short- to long-term. London is a very expensive place to buy property!”

South-East London has been pencilled in, but Platshon is not too keen on the sound of Park Lane. “I drove past it the other day – it’s a busy road; do you actually get chance to slow down and see the cars?” Where else, though? Any advice will be appreciated, as Tesla is all ears. Post your responses and we’ll make sure the top brass see them…

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1:02 PM | Blog it | Industry Observation

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	BigD wrote: I'd seriously suggest that they think about Princes Street in Edinburgh.... There's a couple of reasons - 1. with the way that the credit crunch is going, plus how all the english property values are dropping like a stone as well as being mortgaged to the hilt and beyond, no-one who lives or works in the South East of England will be able to afford to pay cash or get a loan for one. 2. Just how much use will you get out of a sports car, let alone one which styles itself as a high performance sports car (with some justification) in central London? 20 mph zones, congestion charges, average speeds less than the horse drawn era, speed cameras, red light cameras, junctiion cameras and all that - it doesn't strike me as natural sports car territory. And as the best driving road in the UK was recently revealed in Autocar (IIRC) as being just north of Ednburgh, where better to test drive their cars? Just for the record, I don't live or work in either London or Edinburgh. Sept. 7
	Corey Hindswrote: On the M4 in Chiswick going to Hammersmith up from the Porsche garage where the old TVR dealership used to be. The premises is already set up to be a car dealership, and you get a vast amount of traffic through there. It will also keep Tesla in the mind of people when they produce a lower cost model. Sept. 7
	Car Fan wrote: I think North West London - Near Hendon and Brent Cross. The traffic is slow there and there is a lot of money in that part of London (and some specialist car outlets too around Mill Hill) Sept. 7
	Seren Kuhanandanwrote: Kensington High Street. There's already Bristol there, so there should be customers open to quirky, expensive cars. Sept. 7

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